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Summer is behind us, kids are back at school and the leaves are changing. But the pandemic is very much still here—and so are many of the practices we all adopted over the last 18 months.
Of all the changes ways advisors and asset managers have adapted to the pandemic, it’s becoming clear which will end up being temporary measures, and which are being adopted as best practice by leading firms. And it appears that digital branding falls into the latter category.
That’s because, in the advisor-client relationship, there is still cause for remote communication. It may be due to the lingering presence of work-from-home, the long distance client relationships formed over the past year, or the ease of doing business without hard copies of every piece of communication. But whether it’s for safety’s sake or simple convenience, we’re seeing digital brochures, newsletters, presentations and videos being developed and used more than ever.
So for those who were betting against the longevity of digital branding, they may find themselves at a disadvantage. As these practices catch on, they become expected by clients and used by advisors to establish and build relationships.
As with any brand initiative, however, it’s all about quality. These tools need to be professional and seamless in order to have the intended effect. Explore our website to find out what we’ve done for others.