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When every advisor is saying the same thing and presenting the same way, your brand is critical.
When your service offering is like their service offering and your product matches their product, prospects begin to care very much about the care and skill you put into your service since they want to see something that conveys difference and dread the same as the last one mentality.
The revolution of branding means that the way an advisor goes to market, the story that is shared, the ideas that get conveyed — are sufficient to cause you to win, regardless of how many clients you represent or skill you have in the game.
Being an advisor with the ‘same as everyone else’ strategy, is offering the wrong message at the wrong time. The better approach is to think about your practice, your difference and the benefits you offer to the natural market you’d like to serve.
You could change from offering the ‘same as everyone’ to a service specific to a unique audience, instead of low engagement and limited client experience why not engage opportunities with a better experience, think of it as from low service to high service, from traditional to new, from spam to permission, from acquiring new customers to delighting old ones, from wide open to invitation only.
Not changing your brand and strategy merely because change is difficult and possibly unproven will become a very limiting belief.