Intention comes easy, but consistency is hard.
They say by February most New Year’s resolutions have all but expired.
We all know that mental and physical health, financial stability, personal relationships—success of any kind, really—require long-term commitment. Yet in practice, we often let short-term thinking get in the way.
That’s why so many advisors recommend setting up automatic savings plans. If the money comes out every month, you probably won’t miss it and you’ll almost certainly stay on track to your targets. We recommend exactly the same thing.
Lock in a base level of monthly brand development, and keep your own time contribution manageable while, in the background, continuous progress is driving your business forward. We call this the Chief Marketing Officer (CMO) Program, but all it means is that regular incremental steps lead you through brand overhauls and refreshes as part of your everyday routine.
When you come across a highly effective, polished brand, you can be sure it didn’t get that way overnight. That brand has been developed continuously over time, by a firm that came to the realization that hard-wired consistency is more reliable than personal will power.
