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Insights | April 08, 2022

Are you building momentum or waiting for perfection?

You can wait until you’re less busy, until that new acquisition finally happens, until everyone has their say, until it’s perfect.

But what happened while you were waiting?

Most likely, opportunities came and went. Your competitors, your clients and your business all continued evolving and the road ahead now seems even longer.

Perfection is elusive and when we insist on it, we often end up with an overworked end product that has little relevance to the present moment.

So, what if you started today? Commit, publish, launch, and immediately begin learning from the outcomes you generate. It’s much easier to build momentum and adapt to new circumstances than it is to start every new initiative from a dead stop. 

Whatever it is you’re putting off, think about what it would mean for your business if you decided to move forward.

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