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Advisors earn trust and loyalty gradually, through their own merit. But catching attention, generating interest, getting your foot in the door with a potential client—these things happen quickly.
They’re pivotal moments that have little to do with your professional skill and everything to do with the visual cues you choose to lay out. Almost instantaneously, the right look or feel of even a small facet of your outward brand can trigger a flash of recognition just under the surface, for someone who is accustomed to high-end services.
You’ll have lots of time to build rapport, but in order to get that opportunity, you need to present the features and extras that your ideal client already associates with quality, reliability and exclusivity.
To be completely clear: a sleek logo isn’t going to be the sole reason that someone chooses to work with you. But it doesn’t have to be. It’s just one of the many touches that nudge them through all the little micro-decisions along the way.
Because successful brands are in lock-step with the cues their target market has been conditioned to respond to.