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Program News | September 03, 2021

What Online Marketing Looks Like in 2021

This is an industry built on referrals. But in tumultuous climates like the one we’re in now, more people move, with or without a glowing personal recommendation. 

And many of those decisions are happening online.

The ACC (Acquire Leads, Capture Interest and Convert) Digital Ad Marketing program is designed to offer institutional and retail firms the opportunity to capitalize on this movement without being lost in the white noise of online advertising.

While individuals online are not always looking for a new advisor or financial partner, it’s common for them to be looking for answers to specific questions—ones their current providers aren’t properly addressing.

That’s why we begin with establishing the right content offer. By evaluating existing material and exploring top-of-mind issues for natural market clients, we work to leverage your most differentiating areas of expertise to create a campaign that resonates with potential clients. This approach enables you to demonstrate the kind of value you provide to precisely those markets you serve best. It also initiates the prospecting cycle, which we can continue managing through follow-up emails, new content offers and appointment scheduling.

The ACC program:

  • Is a monthly, start-to-finish process for generating online interest within your target niche and converting web leads into active prospects.
  • Uses prominent tech platforms to focus on acquiring leads through paid online marketing, capturing interest through content giveaways, and converting prospects through relationship management.
  • Automates the time-consuming components of marketing your practice online.

Get in touch with us to learn more about the ACC program.

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