How-To Videos: Building Your Archive

Some concepts are best explained through video. The combination of voiceover and motion graphics can make it easier to absorb concepts and communicate multi-step processes, which is why it’s perfect for instructional content.

When Zacks Investment Management launched their ZacksOne platform, they knew they would need to deliver a seamless user experience, and that meant clear steps to utilize the platform’s most valuable features. Here’s how we created suitable video content:

We began by organizing each topic into clear steps, linking still images from the platform together with smooth transitions. We used graphics and an AI voiceover to complement the images and make the instructions easy to understand.

The result was a series of compact, two-minute how-to videos that the Zacks team could begin sharing with all advisors who were using the platform.

Between AI tools and shared elements like intros and outros, we were able to keep the video production process efficient, and build an archive that covered all the central functions of ZacksOne.

The videos were able to reinforce the firm’s overall brand, as well as the positioning of the ZacksOne platform in particular—as it was designed to help advisors save not only costs, but also time. With short, clear instructional videos, users could start experiencing the benefits of ZacksOne right away, without needless troubleshooting or outreach.

Contact us if you have any concepts or instructions you think would benefit from being conveyed in a graphic video format.