{"id":1260,"date":"2023-04-06T13:00:00","date_gmt":"2023-04-06T13:00:00","guid":{"rendered":"https:\/\/advisorbranding.com\/posts\/?p=1260"},"modified":"2023-04-06T21:07:04","modified_gmt":"2023-04-06T21:07:04","slug":"a-first-impression-is-all-you-get","status":"publish","type":"post","link":"https:\/\/advisorbranding.com\/posts\/a-first-impression-is-all-you-get\/","title":{"rendered":"A First Impression Is All You Get"},"content":{"rendered":"\n<p>It\u2019s often said that, particularly on the web, you have no more than a few seconds to show someone you&#8217;re worth talking to.&nbsp;<\/p>\n\n\n\n<p>Yes, some people will pick up that introductory collateral again or revisit your website, but it\u2019s more likely that they\u2019ll take one look and move on to the next\u2014whether that means the next step in becoming a client or their next option for advice.&nbsp;&nbsp;<\/p>\n\n\n\n<p>This is an important concept to keep in mind with respect to the components of your outward brand that introduce new opportunities to your practice. If the first impression is the only one you get, then it should be the one that drives the right people to take the right action.&nbsp;<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"406\" src=\"http:\/\/advisorbranding.com\/posts\/wp-content\/uploads\/2023\/04\/AB-post-178-1024x406.jpg\" alt=\"\" class=\"wp-image-1268\" srcset=\"https:\/\/advisorbranding.com\/posts\/wp-content\/uploads\/2023\/04\/AB-post-178-1024x406.jpg 1024w, https:\/\/advisorbranding.com\/posts\/wp-content\/uploads\/2023\/04\/AB-post-178-300x119.jpg 300w, https:\/\/advisorbranding.com\/posts\/wp-content\/uploads\/2023\/04\/AB-post-178-150x59.jpg 150w, https:\/\/advisorbranding.com\/posts\/wp-content\/uploads\/2023\/04\/AB-post-178-768x305.jpg 768w, https:\/\/advisorbranding.com\/posts\/wp-content\/uploads\/2023\/04\/AB-post-178-1536x609.jpg 1536w, https:\/\/advisorbranding.com\/posts\/wp-content\/uploads\/2023\/04\/AB-post-178.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Consider material like your introductory package or your website\u2019s welcome page. What impression is it designed to create for these individuals and how long would they need to spend on it in order to get that impression?&nbsp;<\/p>\n\n\n\n<p>This concept is also important to keep in mind as you\u2019re building and reviewing those introductory materials.&nbsp;<\/p>\n\n\n\n<p>Things you question on your tenth viewing won\u2019t be noticed on their first, and things you need them to glean on first viewing won\u2019t get a tenth opportunity to shine through. So trust your initial reaction, because it could be directly impacting your ability to win new business.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"tel:4162032700\"><img decoding=\"async\" src=\"http:\/\/advisorbranding.com\/posts\/wp-content\/uploads\/2021\/10\/AB-post-CTA-1-1024x161.jpg\" alt=\"\" class=\"wp-image-495\" height=\"NaN\" srcset=\"https:\/\/advisorbranding.com\/posts\/wp-content\/uploads\/2021\/10\/AB-post-CTA-1-1024x161.jpg 1024w, https:\/\/advisorbranding.com\/posts\/wp-content\/uploads\/2021\/10\/AB-post-CTA-1-300x47.jpg 300w, https:\/\/advisorbranding.com\/posts\/wp-content\/uploads\/2021\/10\/AB-post-CTA-1-150x24.jpg 150w, https:\/\/advisorbranding.com\/posts\/wp-content\/uploads\/2021\/10\/AB-post-CTA-1-768x121.jpg 768w, https:\/\/advisorbranding.com\/posts\/wp-content\/uploads\/2021\/10\/AB-post-CTA-1-1536x242.jpg 1536w, https:\/\/advisorbranding.com\/posts\/wp-content\/uploads\/2021\/10\/AB-post-CTA-1-2048x323.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s often said that, particularly on the web, you have no more than a few seconds to show someone you&#8217;re [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1263,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/advisorbranding.com\/posts\/wp-json\/wp\/v2\/posts\/1260"}],"collection":[{"href":"https:\/\/advisorbranding.com\/posts\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advisorbranding.com\/posts\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advisorbranding.com\/posts\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/advisorbranding.com\/posts\/wp-json\/wp\/v2\/comments?post=1260"}],"version-history":[{"count":4,"href":"https:\/\/advisorbranding.com\/posts\/wp-json\/wp\/v2\/posts\/1260\/revisions"}],"predecessor-version":[{"id":1269,"href":"https:\/\/advisorbranding.com\/posts\/wp-json\/wp\/v2\/posts\/1260\/revisions\/1269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advisorbranding.com\/posts\/wp-json\/wp\/v2\/media\/1263"}],"wp:attachment":[{"href":"https:\/\/advisorbranding.com\/posts\/wp-json\/wp\/v2\/media?parent=1260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advisorbranding.com\/posts\/wp-json\/wp\/v2\/categories?post=1260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advisorbranding.com\/posts\/wp-json\/wp\/v2\/tags?post=1260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}