{"id":189,"date":"2015-12-11T10:05:04","date_gmt":"2015-12-11T10:05:04","guid":{"rendered":"http:\/\/advisorbranding.com\/posts\/?p=189"},"modified":"2016-08-16T13:21:20","modified_gmt":"2016-08-16T13:21:20","slug":"a-new-take-on-pre-retirement","status":"publish","type":"post","link":"https:\/\/advisorbranding.com\/posts\/a-new-take-on-pre-retirement\/","title":{"rendered":"A New Take on Pre-Retirement"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">A recent project gave us the chance to shine a new light on the pre-retiree market, a group typically packaged and labelled with the usual retirement planning questions and solutions. This team chose to look deeper into the needs of individuals in this segment, and cater their brand to those who have developing priorities and aspirations \u2014 ones that are complicated by their financial situations.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">These are people for whom retirement is just one of the complexities they face, and one aspect of the goals they have. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">In the materials we built, we presented the practice as one that could simplify, prioritize, and track individual objectives for clients in this unique phase of life.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recent project gave us the chance to shine a new light on the pre-retiree market, a group typically packaged [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/advisorbranding.com\/posts\/wp-json\/wp\/v2\/posts\/189"}],"collection":[{"href":"https:\/\/advisorbranding.com\/posts\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advisorbranding.com\/posts\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advisorbranding.com\/posts\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/advisorbranding.com\/posts\/wp-json\/wp\/v2\/comments?post=189"}],"version-history":[{"count":1,"href":"https:\/\/advisorbranding.com\/posts\/wp-json\/wp\/v2\/posts\/189\/revisions"}],"predecessor-version":[{"id":190,"href":"https:\/\/advisorbranding.com\/posts\/wp-json\/wp\/v2\/posts\/189\/revisions\/190"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advisorbranding.com\/posts\/wp-json\/wp\/v2\/media\/241"}],"wp:attachment":[{"href":"https:\/\/advisorbranding.com\/posts\/wp-json\/wp\/v2\/media?parent=189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advisorbranding.com\/posts\/wp-json\/wp\/v2\/categories?post=189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advisorbranding.com\/posts\/wp-json\/wp\/v2\/tags?post=189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}