{"id":548,"date":"2021-10-29T10:00:00","date_gmt":"2021-10-29T10:00:00","guid":{"rendered":"http:\/\/advisorbranding.com\/posts\/?p=548"},"modified":"2021-10-29T21:28:30","modified_gmt":"2021-10-29T21:28:30","slug":"whats-the-danger-in-hot-stock-marketing","status":"publish","type":"post","link":"https:\/\/advisorbranding.com\/posts\/whats-the-danger-in-hot-stock-marketing\/","title":{"rendered":"What\u2019s the danger in hot-stock marketing?"},"content":{"rendered":"\n<p>Over the years we\u2019ve worked with countless financial professionals operating in the top 10% of the industry. Every one of them has had a different perspective and methodology, but there\u2019s one belief they all share: Short-term stock picking is not a viable or consistent investment strategy.<\/p>\n\n\n\n<p>When you\u2019ve built your success on serving client interests to the best of your ability, you\u2019re likely to decry those who are touting quick returns and crystal-ball theories. So it\u2019s no wonder that the predatory stock picker is vilified almost unanimously by those running established practices.&nbsp;<\/p>\n\n\n\n<p>The surprising part, we\u2019ve found, is how easy it is for those same financial professionals to miss the \u201chot stock\u201d mentality when it comes to their own branding and development.&nbsp;<\/p>\n\n\n\n<p>For us, hot-stock marketing is about promising ROI that is immediate and dramatic, with strategies that are fast and cheap. To a busy advisor who\u2019s looking to grow, this kind of message can be very attractive. But if you\u2019re being told to expect a torrent of new business with very little expenditure, you may want to take a critical eye to what\u2019s really being delivered and what\u2019s likely to result from it.&nbsp;<\/p>\n\n\n\n<p>Yes, it\u2019s possible to get a winner every now and then, but any knowledgeable investor knows you won\u2019t build a fortune with short-term trading\u2014and you won\u2019t build a thriving practice with tricks and shortcuts, either. You do it by following through on core principles every day.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"http:\/\/advisorbranding.com\/posts\/wp-content\/uploads\/2021\/10\/AB-post-hotstock1-1024x406.jpg\" alt=\"\" class=\"wp-image-558\" height=\"NaN\" srcset=\"https:\/\/advisorbranding.com\/posts\/wp-content\/uploads\/2021\/10\/AB-post-hotstock1-1024x406.jpg 1024w, https:\/\/advisorbranding.com\/posts\/wp-content\/uploads\/2021\/10\/AB-post-hotstock1-300x119.jpg 300w, https:\/\/advisorbranding.com\/posts\/wp-content\/uploads\/2021\/10\/AB-post-hotstock1-150x60.jpg 150w, https:\/\/advisorbranding.com\/posts\/wp-content\/uploads\/2021\/10\/AB-post-hotstock1-768x305.jpg 768w, https:\/\/advisorbranding.com\/posts\/wp-content\/uploads\/2021\/10\/AB-post-hotstock1-1536x609.jpg 1536w, https:\/\/advisorbranding.com\/posts\/wp-content\/uploads\/2021\/10\/AB-post-hotstock1-2048x812.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The opposite of hot-stock marketing, much like wealth management, is about focusing on the activities that have the biggest payouts over the long term. Things like:<\/p>\n\n\n\n<ul><li>Establishing a consistently high bar of professionalism across all visible sides of your business<\/li><li>Conveying a clear competitive advantage in tangible ways\u2014not just words<\/li><li>Developing and systematizing internal processes that align with your outward identity<\/li><li>Periodically \u201crebalancing\u201d your brand to adapt to the current landscape and adopt the latest best practices&nbsp;<\/li><\/ul>\n\n\n\n<p>Successful advisors make marketing decisions in the same way they make investment decisions. You\u2019ll find the right strategies only once you\u2019ve defined your objectives and set realistic expectations. And along the way, be skeptical of big promises with short timelines and be aware of what \u201cquick and easy\u201d costs in the long run.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"tel:4162032700\"><img decoding=\"async\" src=\"http:\/\/advisorbranding.com\/posts\/wp-content\/uploads\/2021\/10\/AB-post-CTA-1-1024x161.jpg\" alt=\"\" class=\"wp-image-495\" height=\"NaN\" srcset=\"https:\/\/advisorbranding.com\/posts\/wp-content\/uploads\/2021\/10\/AB-post-CTA-1-1024x161.jpg 1024w, https:\/\/advisorbranding.com\/posts\/wp-content\/uploads\/2021\/10\/AB-post-CTA-1-300x47.jpg 300w, https:\/\/advisorbranding.com\/posts\/wp-content\/uploads\/2021\/10\/AB-post-CTA-1-150x24.jpg 150w, https:\/\/advisorbranding.com\/posts\/wp-content\/uploads\/2021\/10\/AB-post-CTA-1-768x121.jpg 768w, https:\/\/advisorbranding.com\/posts\/wp-content\/uploads\/2021\/10\/AB-post-CTA-1-1536x242.jpg 1536w, https:\/\/advisorbranding.com\/posts\/wp-content\/uploads\/2021\/10\/AB-post-CTA-1-2048x323.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the years we\u2019ve worked with countless financial professionals operating in the top 10% of the industry. Every one of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/advisorbranding.com\/posts\/wp-json\/wp\/v2\/posts\/548"}],"collection":[{"href":"https:\/\/advisorbranding.com\/posts\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advisorbranding.com\/posts\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advisorbranding.com\/posts\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/advisorbranding.com\/posts\/wp-json\/wp\/v2\/comments?post=548"}],"version-history":[{"count":5,"href":"https:\/\/advisorbranding.com\/posts\/wp-json\/wp\/v2\/posts\/548\/revisions"}],"predecessor-version":[{"id":561,"href":"https:\/\/advisorbranding.com\/posts\/wp-json\/wp\/v2\/posts\/548\/revisions\/561"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advisorbranding.com\/posts\/wp-json\/wp\/v2\/media\/562"}],"wp:attachment":[{"href":"https:\/\/advisorbranding.com\/posts\/wp-json\/wp\/v2\/media?parent=548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advisorbranding.com\/posts\/wp-json\/wp\/v2\/categories?post=548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advisorbranding.com\/posts\/wp-json\/wp\/v2\/tags?post=548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}