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In the prospecting cycle, there is sometimes a gap between awareness and contact. A new lead is introduced to you, but they’re not yet willing to connect directly, and many of these individuals simply move on.
Closing this gap is about reducing the commitment the lead needs to make in the moment. The more convenient it is to take a small step forward, the more likely they are to do it. That’s exactly why we created LeadLink™.
Lead with a story.
A simple, engaging digital marketing piece, LeadLink takes only a few seconds to experience, and gives a potential client a first-glance impression of the most valuable—and most intangible—aspect of your practice: your story.
See for yourself here.
Capturing the essence of what makes your firm unique, its engaging format uses interactive motion, polished visuals, and simple, resonating content to pull the user in and invite them to learn more.
Perhaps most importantly, LeadLink is a one-click solution. It can be integrated seamlessly into your LinkedIn profile, as well as any other online platform, and viewed by anyone with an internet connection, without attachments or downloads. Shared instantaneously with referrals, prospects and COIs, it’s meant to capture attention, immerse users, and move prospects forward.
See for yourself here.
By making that first touch point easier, faster and more compelling, LeadLink can help you turn tentative leads into real prospects. As a compact addition to your brand, it’s also a cost-effective way to capture what could be a significant number of opportunities.