Stand Out at Your Next Conference

If you’re occupying a booth at a conference full of potential clients, you’re likely aiming to attract attention, leave an impression and incite some kind of action. This can be a tall order when you’re assigned a space that’s identical to every other attending firm.

Still, there are multiple opportunities to stand apart and get your message to the right people. Below are our recommendations.

Attract Attention

If your booth is to draw attention, it needs to have an at-a-glance appeal for anyone walking by. Depending on what is permitted by the conference host, this might entail a wrap or backdrop, as well as other items with substantial physical size, like full-size and tabletop pull-up banners.

Besides featuring your logo and brand colours, this is an opportunity to share a very high-level value proposition. But it isn’t where you present the entirety of your pitch—just a few words to contextualize what you’re offering and what the benefits are, as a lead-in to the conversations you’re looking to have.

Leave an Impression

When someone does approach your booth, consider not only what tools you have to introduce yourself and your service, but also what you might leave them with. They will likely be speaking with representatives all day and walking away with literature from each one, so keep yours distinct and professional. Reiterate what you’ve shared verbally, with some additional detail and a prompt for next steps.

Incite Action

Throughout this process of connecting with potential clients, there should be ample opportunity to take the next step. Make sure there is an easy way to arrange an appointment, a clear reason for doing so, and QR codes or short URLs on each piece of branding.

It’s also worth remembering that you’re not strictly limited to the walls of the booth. If there is useful content on your website, send leads there. This firm created a LeadLink dedicated to the service they were promoting, and added QR codes throughout their conference collateral. As there will be multiple touch points from first impressions to web content and follow-ups, establishing consistency throughout will be crucial to maintaining professionalism.

Reach out to our team if you’re preparing for an upcoming conference or industry event.