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The purpose of a client dinner, seminar or conference isn’t really to have a meal or share information. It’s to wow your audience.
It’s one of the rare moments when you have everyone’s full and present attention, and for this independent investment bank, it was clear they had a real opportunity to move people to action. So this is how we approached their event branding.
As they planned their annual growth conference, Gravitas Securities was striving both to showcase recent partnerships and transactions, and set the stage for more. A marquee annual event, it was to be their biggest yet and would stake its place as the premier small-cap conference in North America.
For Gravitas, like any financier, today’s successes would depend on the impression they create about yesterday’s.
This meant they would have to establish a kind of positive feedback loop of quality sponsors and international investors, each attracting the other through a sense of opportunity and demand. It also meant that the event branding would have to begin long before the conference date.
Through engaging event graphics and an upgraded quarterly publication, we were able to help them showcase their sponsorship lineup as it grew and build anticipation through social media. With clear visual continuity from the first touch point—almost six months prior—through to the print collateral at the event itself, we established a level of polish that spoke to the firm’s credibility as well as the exclusivity of the event itself.
And because we had already redesigned their website, event attendees could be directed there for more information about Gravitas, without any break in brand messaging or professionalism.
For your next event, consider what you really want to get out of it, and whether the touch points surrounding it are serving that goal.