When people think ‘specializing,’ they think of demographics, analytics teams, and following the numbers until they can corner the market.
But if you want to get the most out of your decision to specialize, you need to approach it much differently. Instead of inventing an affiliation with a certain market, uncover and highlight a connection that you already have.
Look within your client base and find the individuals and situations in which you’ve provided the most value, built the most trust and achieved the most success. Then ask yourself why and how you did it.
That’s the beginning of finding your specialty. It’s also the beginning of offering relevant value and thriving in the connection economy.