The communications you’ve been sending – in market updates and newsletters, through personal emails and client meetings – they’re absolutely essential during times of uncertainty and market turbulence. After all, this is a time to reinforce trust, quell anxiety and keep key client relationships strong.
But it’s also one of the best times to reach out to new opportunities.
You may be relieved to know that engaging with new opportunities doesn’t have to be a completely separate initiative from the steps you already take to inform your clients. It’s just a matter of getting your communication out of lockdown and onto visible platforms.
In other words, if you can pass at least some of your client updates and commentaries through the appropriate compliance reviews and onto the right online channels, they can also help you capture web leads. For many, this entails taking the insights you’re sharing with clients, compiling those that are most relevant to your target market, and deploying them as indexed posts within a blog.
One of the best ways to improve site ranking, high-value blog articles can put your firm top-of-mind for those who are looking for answers to topical questions – or for better alternatives to their current financial services.
Ultimately, this means that a strong communication strategy can support both client service and practice growth, without redoubling your time commitment.