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When considering ways to generate more leads or convert more prospects, often the inclination is to ask, What can we add to the mixture to get the results we want?
But it’s important also to remember the assets that you already have—assets that may be underutilized in your overall growth strategy. And intellectual capital is a huge one.
Your clients place their trust and their assets with you because of the knowledge you have—knowledge that they don’t possess themselves and that’s difficult to find elsewhere. If you share this knowledge in the right way, it can be a powerful tool for growth.
This might entail:
And there are certain advantages that come from mining intellectual capital that you won’t always see from other strategies:
Posting content online has never been easier than it is today, yet most firms keep their intellectual capital hidden away where it cannot produce these advantages.
And the struggle, it seems, has little to do with the intellectual capital itself—it’s the time and attention needed to articulate it well, present it cleanly, and share it strategically. This is what we help our clients do.