Send me a sample toolkit.

Please complete the form below and we’ll send you a sample toolkit.

Please fill all the fields marked*

*Thank you for the interest. Kindly note, we will forward the material request and follow up with you directly for the purpose of a one-to-one review between you and our team lead. You will NOT be contacted if your details are not complete or industry specific. We will NOT provide your contact details to others, we will NOT put you in an email list, or SPAM you.

Insights | July 15, 2022

The Benefits of Mining Intellectual Capital 

When considering ways to generate more leads or convert more prospects, often the inclination is to ask, What can we add to the mixture to get the results we want?

But it’s important also to remember the assets that you already have—assets that may be underutilized in your overall growth strategy. And intellectual capital is a huge one.

Your clients place their trust and their assets with you because of the knowledge you have—knowledge that they don’t possess themselves and that’s difficult to find elsewhere. If you share this knowledge in the right way, it can be a powerful tool for growth.

This might entail:

  • Whitepapers on niche topics relevant to your natural market

  • Gated content that allows you to capture new lead information

  • Op-eds or article contributions in publications your market is familiar with

  • An ongoing blog that develops a following among clients and new introductions

And there are certain advantages that come from mining intellectual capital that you won’t always see from other strategies:

  • Draw in people who are searching for answers, not for services. Sites with expert content will come up on more searches and can connect you with target-market users you otherwise may not have had the opportunity to reach.

  • Obtain contact information from those who may otherwise slip through. If the content is valuable enough, users will register to access it. This opens the door to more active leads.

  • Build confidence among potential and existing clients. You can tell people you have expertise, or you can show them. Sharing specialized knowledge makes your value proposition much more believable.

  • Keep connections strong. If what you’re sharing is useful, people will start to rely on it. Firms who continually mine intellectual capital are better able to stay top-of-mind and can even build devoted followings that serve as new lead pipelines. 

Posting content online has never been easier than it is today, yet most firms keep their intellectual capital hidden away where it cannot produce these advantages. 

And the struggle, it seems, has little to do with the intellectual capital itself—it’s the time and attention needed to articulate it well, present it cleanly, and share it strategically. This is what we help our clients do.

SHARE
< Previous Post
The Ripple Effect: Going to Market as a High-End Firm
Next Post >
The Right Way to Brag About Your Accolades

Top Posts

Sign up for our newsletter

Sign up to get growth, branding and practice management tips right to your inbox.

Subscribe for Our Content

Learn how to take your practice to the next level, with ideas and resources from some of the best practices in the industry.

By subscribing, I accept the privacy terms and I give my consent to receive AdvisorBranding e-mails about the latest newsletters.

Top