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Project News | July 29, 2022

Watch Now: A Campaign-Boosting Graphic Video

Our latest video launch combines animated graphics, descriptive text and audio voiceover to form a polished piece with an efficient production schedule. 

Built as part of the ZECP+ product brand for Zacks Investment Management, it was designed to amplify the power of the campaigns we’re currently running for this innovative product. 

If you’re curious about what a graphic video looks like, watch it here.

How It’s Done

Video offers tremendous benefits, but as many firms are finding, it can also present scheduling and budgeting challenges. That’s why we set out to offer this chicago-based firm a practical way to start utilizing one of the best mediums there is for engaging users and drawing traffic.

The graphic video format has the same attention-grabbing effects as other types of video, but it does so without the intensive process of filming. With a simple audio recording overlaid on a series of animated graphics and text, we could simplify production while meeting the high standard of professionalism we had established for the brand.

How It’s Used

This video was launched as part of an ACC Online Ad campaign, bolstering the content that will help engage new leads. As the centerpiece of the upcoming ZECP+ website, it will also be promoted through various email and social media channels. 

ZECP+ has a unique story, and video is designed for storytelling. A short, engaging piece that conveys the “why” and the “how” this product will be extremely valuable as we connect with a market of busy financial professionals. 

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