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Average is everywhere, so what are you doing to communicate the depth of your service?

Average is everywhere, so what are you doing to communicate the depth of your service?

Let’s start by looking at what we do as a profession. How do we talk about it? How do we address the complexity of what we do? Do we turn to conventions and commonplace phrases in attempt to convey our […]

Unique experiences lead to conversation, and conversation leads to referrals.

Unique experiences lead to conversation, and conversation leads to referrals.

The experience of being a client, engaging with your team and everything that entails, is something that builds the personal connection between the client and your practice. The better the experience, the more likely clients are to heighten trust in your judgement, […]

Pre-Value: Proof before the Pudding

Pre-Value: Proof before the Pudding

We talk a lot about how relevance is the key to making introductions. Reach out with something that matters to the individual, something that offers a promise of real value. This is immensely important, but it’s still an introduction. There’s […]

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