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The Right Way to Specialize
February 14, 2017

The Right Way to Specialize

When people think ‘specializing,’ they think of demographics, analytics teams, and following the numbers until they can corner the market. […]

People aren’t as set in their ways as you think.
February 06, 2017

People aren’t as set in their ways as you think.

People dislike change. Unless the prospect is wildly unhappy and you catch them at the perfect moment, there is little […]

The What, the Why and the How
November 28, 2016

The What, the Why and the How

We’ve talked about the ‘what’ of your practice vs. the ‘why and the how,’ but what is the real difference? […]

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