The Importance of Having a Singular Voice
Lots of advisors have come before you, and many more will follow. Naturally, there is overlap in the ways they present themselves and the words they use to describe what they do, but if you use this overlap as a blueprint for your own brand, you may find it works against you.
Because if you look and sound just like everyone else, what reason is there to learn more about you?
Those who are able to go to market with a singular voice, on the other hand, often open up new opportunities for growth, prospecting and client engagement. New is not only interesting, it’s trust-building. A refreshing brand message can capture attention more effectively and demonstrate to potential clients a level of transparency that instills confidence.
Having a singular voice means making the conscious decision to use your own words to explain what you do and why it matters—throughout every component of your outward-facing brand. This is easier in theory than it is in practice, but it’s worth the effort.
